Search Engine Optimization (SEO) has been on the rise lately. In fact, “search engine optimization” remained at an interest value ranging from 85 to 100 for the year 2021, according to the data of Google Trends. This is understandable, especially since there has been a digital shift in various companies and organizations.
Whether you’re a start-up or small business looking for local leads or an established corporation expanding its influence, you should craft a well-rounded SEO strategy, read on SEO trends, and find an SEO tool to survive the market.
Start by learning about what is SEO software and how its features can transform your business.
What Is SEO Software?
SEO software is a business solution that helps optimize your content online and build visibility and online presence for your company.
Through this software, you can monitor insights through a variety of features. You may track who links to your website, get updates on what demographic your content reaches, and other online presence-related data and alerts. This will aid your product and marketing teams to implement strategies to improve your organization’s online relevance.
Read more on the vital features of SEO tools you may use to improve your rankings.
5 Crucial Features of SEO Tools
A website audit will reveal the problems in your site that cause low ranking. Most of the website audit tools look into the following:
Domain factors: Name, history, and age of the domain
Page-level elements: Headlines, keyword use, user engagement, and more.
Content issues: Organization of content, image links, duplicate content, and backlinks.
Website factors: Click-through rate (CTR) and ongoing website changes
On-site technical aspects: Image optimization issues, robots.txt, and sitemaps.
It is best to configure what you want to keep track of depending on your goals and needs for your website. SERPtimizer has a website audit tool that sends email alerts on identified errors on your site. This is helpful to immediately act on it to ensure that your site is optimized.
Keyword Checker checks the ranking of the keywords used in your content to reach your target audience. Such SEO tools list what people are searching for, the number of people searching for it, and how they want this information to be presented.
The better you understand your target market, the more effective your optimization will be because you already know how they search for your content, services, or products.
There are Keyword Checkers wherein you can conduct keyword research based on search engine or country. Once you are provided with the list of top keywords, you can communicate this to your advertising and marketing team to incorporate in campaigns and content. This will ensure that you can focus on crafting content that meets the ranking requirements of specific search engines or countries and optimizes specifically.
Competitor Keyword Analysis
After monitoring the keywords from your content, it is essential to look out for competitors. You must conduct a keyword gap analysis made possible with an SEO tool wherein you may compare your standing in keywords that your competitors rank highly for.
Using a competitor keyword analysis, you will see your position alongside your competitors and craft better content. Furthermore, you can strategize on building the unique selling point of your content, services, or products, setting you apart from your competitors.
In addition to this, competitor keyword analysis will identify valuable keywords, referring to words or phrases that are likely to convert. Therefore, your team’s effort will be focused on what matters.
The best SEO tools must have a URL checker, which is essential for building backlinks. A backlink refers to links on other websites that go back to a page on your website.
Monitoring these backlinks and applying link-building tips help you manage your reputation because there is a possibility that your website will be linked in inferior quality such as ones posted in penalized sites, low-traffic sites, or low domain authority. Hence, it would be best if you used a URL checker. Furthermore, you can also inform your marketing and advertising team of the performance of specific web pages on your site for them to build links and work on to gain organic traction. This increases the possibility of them buying your service or product because they stay on your website for a longer period.
When comparing SEO tools, go for the one with reporting features. This will boost your company’s efficiency and make way for better decision-making.
It can be pretty overwhelming to look at numerous keywords without knowing what it means for your company’s standing. The same goes with monitoring backlinks, where you are faced with a long list of links that you have to analyze. SERPtimizer is an SEO tool with a report feature sent to your assigned email.
Back Up Your SEO Strategies
True enough, your organization will benefit from implementing SEO strategies as it drives 1000%+ more traffic than organic social media, according to Bright Edge Research. You get to grow your domain, see the score of your website and research your competitors with the features mentioned above. However, it would help if you still do your due diligence in understanding how the web world works. You may enroll in the best online web development degree to further expand your knowledge on how you can expand the reach of your content.
If you are still on the lookout for SEO software, you may book a trial with SERPtimizer by clicking here.